Elder, Nicholas A. Gospel Media: Reading, Writing, and Circulating Jesus Traditions. Grand Rapids, Mich.: Eerdmans, 2023. xvii+326 pp. Hb; $49.99. Link to Eerdmans
Nicholas Elder is assistant professor of New Testament at the University of Dubuque Theological Seminary. His Marquette University Ph.D. dissertation was published as The Media Matrix of Early Jewish and Christian Narrative LNTS 612; T&T Clark, 2019). This new monograph answers “media myths” about the mechanics and sociality of reading, writing, and circulating the canonical gospels. Elder surveys Pliny the Younger, Cicero, and Fronto (the tutor for Marcus Aurelius), Greek novels, and some elite letters in order to demonstrate how books were written and read in the ancient world in order to shed light on the production and circulation of the canonical Gospels.
Part 1 challenges common assumptions that reading was always done aloud and communally. People did, in fact, read silently and by themselves. The gospel writers intended both types of reading. Elder traces the common view that reading was always aloud, whether in a group or in private, to a 1990 Paul Achtemeier article, which relied on a 1927 article by Josef Balogh. Elder provides ample evidence across several genres and centuries that literate individuals read silently. He also challenges the popular view among New Testament scholars that virtually all literature was composed to be read communally (38-40). There is evidence to show that solitary reading occurred in the third and fourth centuries, and he suggests that the gospel of Luke may push that back into the first century. But there is also evidence for both large and small group readings in the Greco-Roman world and Jewish Christian contexts.
“Ancient reading practices were always diverse” (79). The gospels, therefore, are self-consciously written for a range of reception. In order to demonstrate this, he compares various features of the four gospels that help public reading, para taxes, to similar features and other literature. In the gospels, phrases like “let the reader understand” or referring to a document as a βίβλος (biblios) are media-conscious parataxis. For the Elder, the gospel of Mark is “a watershed event” (120) that innovatively textualizes oral tradition. Mark is on the borderline between oral tradition and textuality.
Part 2 addresses how people wrote books in antiquity. Elder addresses the “media myth” that all books were written through oral dictation. Sometimes, documents were handwritten (although these are not mutually exclusive options). New Testament scholars usually assume that the gospels circulated orally and were converted to text (Mark represents the preaching of Peter, etc.) A writer (Paul) dictates to a scribe (Tychicus) who converts the spoken word to text. As with reading, it is a case of both/and. Handwriting played a significant role “but did not encroach upon the important role dictation played” (143). He makes nine observations based on his findings, such as writing included including its mechanics is a social affair” (171).
The Gospel of Mark was reduced from an oral event to a text for the purpose of re-oralization (reading the gospel in a public setting). This explains why, judged literarily, “Mark’s style is substandard…but reactivated in oral mode, the gospel thrives” (206). Matthew and Luke use Mark’s oral style to craft literary texts. So, Matthew and Luke work best as texts read primarily by individuals or sections read aloud. John does both because it complements the style of the synoptic gospels in various “reading events.”
Part 3 deals with how texts were distributed. This challenges the common concentric circle model. In the common view, ancient books were distributed by the author to a small circle of friends. Perhaps the author received feedback or response before a public release. Books might be placed in a library or a bookshop. Finally, others make copies. Distribution is often intentional but occasionally can be “accidental.” Ancient books were sometimes pirated or revised and redistributed. Elder discusses Galen’s On My Own books. This was written after the famous doctor found books allegedly written by him that he did not write. Galen thought these books were a farce since “anyone who was learned would not be fooled by these pirate books” (234).
The circulation of the gospels follows the same pattern. It was textual, even if there were communal readings and performances of the gospel text. “Performance is a mode of engaging a written text, not a manner of circulating it” (237). He draws on evidence from early ecclesiastical writers, such as Papias’s well-known statement that “Mark became Peter’s interpreter” (Eusebius, HE 3.39.15-16). As with reading and writing books, the gospels follow the same pattern. Mark was likely sent to a select group first before receiving a wider circulation. Matthew and Luke had a public release, with copies sent out, allowing for copies to be made, which would popularize the text. Elder points to the redactions made to Mark in Matthew and Luke as evidence for the difference in how Mark and Matthew/Luke initially circulated. See also the essays collected in Francis Watson, What is a Gospel? (Eerdmans, 2022) and James Dunn, The Oral Gospel Tradition (Eerdmans, 2013).
Conclusion. As often happens, non-specialists tend to repeat what they read in textbooks. Unfortunately, this leads to the perpetuation of myths about how books were written and read in the ancient world. In this book, Elder challenges those myths with evidence drawn from the ancient world. In both the case of reading and writing, the myth has some element of truth, even if the myth ignores the opposite view. In my own teaching, I have often stated (with supposed authority) that books were always produced orally (dictation to an amanuensis) and that all reading in the early church was aloud and communal. I still suspect that most reading in the church was aloud and communal because of low literacy among the earliest Christians and lack of access to full gospels.
NB: Thanks to Eerdmans for kindly providing me with a review copy of this book. This did not influence my thoughts regarding the work.


The person who owes the great debt is a slave. Most modern readers wonder how a slave could incur such a massive debt. Although the word can refer to court officials and people with power, something that can always be turned into wealth. Perhaps Jesus has in mind a corrupt Herodian bureaucrat who has used his position to make himself wealthy, but has instead lost the Herod’s court a massive amount of money. Slaves could be in important roles in the Empires, so that they could accumulate wealth and power, even if they were in a master-slave relationship with the Emperor.

